Never Stop Challenging Weeks
This isn’t about the finish line. It’s about what comes next.
About refusing to settle. About questioning the status quo – and then pushing right past it.
Never Stop Challenging isn’t a slogan. It’s a mindset. For those who don’t wait and see – but get up and go.
This July, BMW Motorrad Welt brings that spirit to life. With racing vibes, machines that move you, and everything that keeps you going.
Front and center: the BMW M 1000 RR. A masterpiece of precision – the very bike Toprak Razgatlıoğlu uses to shake up the WorldSBK. See it up close. Sit on it. Feel what happens when you stop compromising.
On WorldSBK weekends, we’ll be showing the races live – razor-sharp on our 4K LED screen. Plus: cold drinks, tasty snacks, and that electric, race-day feeling.
Ready to take the challenge yourself? Hit the gaming zone and test your reflexes where it counts.
Or just take a moment, get inspired – and check out the BMW Motorrad Shop for high-quality racing gear. Built to perform. Designed to move.
Never Stop Challenging.
It doesn’t start on the track. It starts with you.
If you have any questions, you can contact us at bmwmotorradwelt@florafaunavisions.de or by phone at +49 (30) 40364311-7. Here you can register directly online and for free for the events at BMW Motorrad Welt.
